Starting an Art Blog: Tips and Tricks for Success

Starting an art blog can be a great way for artists to showcase their work and connect with a wider audience. Whether you’re a seasoned professional or just starting out, a blog can provide a platform to share your art, ideas, and insights with others who share your passion.

One of the biggest benefits of starting an art blog is the ability to reach a global audience. With the rise of social media and online communities, it’s easier than ever before to connect with people from all over the world who are interested in your work. By sharing your art and ideas on a blog, you can build a following and connect with other artists, collectors, and enthusiasts who share your interests.

Another advantage of starting an art blog is the opportunity to develop your own voice and style. By writing about your art, your process, and your inspirations, you can establish yourself as an authority in your field and build a reputation as a thought leader and innovator. Whether you’re looking to sell your work, build your brand, or simply share your passion with others, an art blog can be a powerful tool for achieving your goals.

Choosing Your Platform

An artist sits at a desk, pondering over a variety of digital devices and traditional art supplies. A laptop, tablet, and sketchbook are spread out in front of them, representing the different platforms for starting an art blog

Comparing Blog Platforms

When it comes to starting an art blog, choosing the right platform is crucial. The two most popular blogging platforms are WordPress and Blogger. Both platforms offer a range of features and customization options, but there are some key differences to consider.

WordPress is a self-hosted platform that offers more flexibility and control over your blog. It allows you to choose your own hosting provider, install custom plugins and themes, and monetize your blog in various ways. However, it requires more technical knowledge and can be more expensive than other options.

Blogger, on the other hand, is a hosted platform that is free to use and easy to set up. It’s a good option for beginners who want a simple and user-friendly platform. However, it has limited customization options and may not be suitable for bloggers who want to monetize their blog or have more control over their website.

Self-Hosted vs Hosted Solutions

Another important factor to consider is whether to use a self-hosted or hosted solution. Self-hosted solutions require you to purchase your own domain name and hosting plan, which can be more expensive but offer more control and customization options. Hosted solutions, on the other hand, are provided by a third-party company and are often free or low-cost, but may have limitations on customization and control.

Ultimately, the choice between a self-hosted or hosted solution depends on your budget, technical skills, and goals for your art blog. It’s important to carefully weigh the pros and cons of each option before making a decision.

Designing Your Art Blog

An artist sits at a desk, surrounded by colorful art supplies and a blank canvas. A laptop is open, displaying a blog editing interface

Selecting a Theme

Choosing the right theme for your art blog is crucial to its success. A theme should reflect your style and personality as an artist while also being visually appealing and easy to navigate. Consider selecting a theme that allows for customization and flexibility, as this will give you more control over the overall look and feel of your blog.

Customizing Your Layout

Customizing your blog’s layout is an important step in creating a unique and engaging user experience. Use a combination of text, images, and multimedia to showcase your artwork and make your blog visually interesting. Be sure to organize your content in a clear and logical manner, with easy-to-use navigation menus and categories.

Optimizing for User Experience

Optimizing your blog for user experience is essential to keeping your readers engaged and coming back for more. Make sure your blog is easy to read and navigate, with clear headings, subheadings, and formatting. Consider using responsive design to ensure your blog looks great on all devices, including smartphones and tablets. Finally, be sure to test your blog regularly to ensure it is functioning properly and delivering a seamless user experience.

Creating Content

An artist sits at a desk, surrounded by colorful paints and brushes. A blank canvas awaits their creative touch, while a laptop displays the title "Art Blog" on the screen

Developing a Content Strategy

Before starting an art blog, it’s important to develop a content strategy to guide the direction of your blog. This involves identifying your target audience, determining the type of content you want to create, and establishing a posting schedule.

To identify your target audience, consider the type of art you create and who would be interested in it. You can also use social media analytics to gain insights into your audience demographics.

Once you’ve identified your target audience, determine the type of content you want to create. This can include tutorials, reviews, artist interviews, or personal reflections on your creative process.

Finally, establish a posting schedule that works for you and your audience. Consistency is key, so aim to post at least once a week.

Writing Engaging Posts

When writing blog posts, it’s important to keep your audience engaged. Use a conversational tone and avoid using overly technical language. Break up your text with subheadings, bullet points, and images to make it easier to read.

Consider using storytelling techniques to make your posts more engaging. Share personal anecdotes or discuss the inspiration behind your art.

Finally, end your posts with a clear call to action, such as asking readers to leave a comment or follow you on social media.



💡 Must-Have Tools: These are the tools that we use daily!

The Best AI Writer

Koala Writer – You can’t tell the difference with this tool. It offers an intuitive AI-powered writing assistant that streamlines content creation, enhances productivity, and provides research assistance. It’s ideal for anyone looking to efficiently produce high-quality, engaging content, making it a valuable tool for bloggers, marketers, and writers.

Powerful SEO Tool

NeuronwriterEnsure that your content will rank. This tool stands out for its SEO optimization capabilities, combining competitive analysis, keyword research, and content suggestions. It’s invaluable for creating content that ranks higher in search engines, making it essential for bloggers, content marketers, and SEO specialists aiming for online visibility and audience growth.

Keyword Research

Kwestify Keyword Tool – Need a killer keyword? Here’s an advanced knowledge management tool, enhances decision-making and productivity by organizing information efficiently and providing in-depth insights. It’s ideal for businesses and researchers seeking to streamline data analysis and foster collaborative learning, driving innovation and informed decisions in fast-paced environments.


SiteGround Hosting is our favorite web host by far, and we’ve tried dozens. There are only two basic things you need from a web host: speed and reliability. Siteground delivers both of these in spades! 

Fliki Video Maker – If you want to start making videos or create a YouTube channel, this is one of the most straightforward systems to use. You’ll make videos within an hour or so with Fliki – even if you’ve never made one. 


Incorporating Multimedia

Incorporating multimedia into your blog posts can help make them more engaging and visually appealing. Consider including images, videos, or GIFs to illustrate your points.

If you’re sharing a tutorial, consider creating a step-by-step video to accompany it. This can help your audience follow along and better understand your process.

Remember to properly credit any images or videos you use in your blog posts. You can use free stock image websites or create your own content using a camera or smartphone.

Promoting Your Blog

Utilizing Social Media

Promoting your art blog on social media platforms is an effective way to reach a larger audience. By sharing your blog posts on social media, you can attract new readers and engage with your existing audience. Some popular social media platforms to consider include Facebook, Instagram, Twitter, and Pinterest.

To make the most of your social media presence, it’s important to create engaging content that resonates with your audience. You can also use hashtags to increase the visibility of your posts and attract new followers. Additionally, you can collaborate with other artists and bloggers in your niche to cross-promote your content and reach a wider audience.

SEO Best Practices

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). By following SEO best practices, you can increase your blog’s visibility and attract more organic traffic.

Some key SEO strategies to consider include using relevant keywords in your blog post titles and content, optimizing your images with alt tags and descriptive file names, and including internal and external links in your blog posts. You should also make sure your blog is mobile-friendly and has a fast loading speed to improve user experience.

Building an Email List

Email marketing is another effective way to promote your art blog and connect with your audience. By building an email list, you can keep your readers updated on your latest blog posts, new artwork, and upcoming events.

To build your email list, you can offer incentives such as exclusive content or discounts for subscribers. You can also include opt-in forms on your blog and social media profiles to encourage visitors to sign up. Once you have a list of subscribers, make sure to regularly send out newsletters and updates to keep your audience engaged.